The company is committed to increasing profit margins by focusing on the most popular trucks and SUVs in the future.
Ford is taking production cuts in the United States seriously in the next few years, and that's bad news for anything other than a truck or SUV. In fact, it seems that the Mustang and the upcoming Focus Active are the only cars that will survive this decision. There will be no Fiesta. There will be no Fusion. Nor will there be Focus (regular).
This news is part of Ford's "fitness" plan, outlined by Chief Executive Jim Hackett last year, in which he said Blue Oval would cut its operating costs by US $ 14 billion by 2022. This will mean the abandonment of all the models less than two cars, which will generate another US $ 11.5 billion in savings according to Ford's CFO, Bob Shanks.
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Even though the company's revenues increased compared to last year, Ford wants to expand its margins on products that sell well, such as trucks, SUVs and crossovers , and discard everything that it considers "low yield."
"Everything is on the table," Shanks said in a statement to The Detroit News . "We can get out of [some] markets and products, we will do that, that work has really gained strength, we have analyzed every part of the business, it is a very complex task, we are determined to change this business at all times. There is more work going on. "
Ford has declared that almost nine out of 10 vehicles that it will sell in 2020 will be a truck or an SUV, so keep your Focus, Fusion and Fiesta while you can, as long as you are faithful to Ford, because they will not be around for long.
Ford is taking production cuts in the United States seriously in the next few years, and that's bad news for anything other than a truck or SUV. In fact, it seems that the Mustang and the upcoming Focus Active are the only cars that will survive this decision. There will be no Fiesta. There will be no Fusion. Nor will there be Focus (regular).
This news is part of Ford's "fitness" plan, outlined by Chief Executive Jim Hackett last year, in which he said Blue Oval would cut its operating costs by US $ 14 billion by 2022. This will mean the abandonment of all the models less than two cars, which will generate another US $ 11.5 billion in savings according to Ford's CFO, Bob Shanks.
READ ALSO: Facebook plans to fight against advertising without consent
Even though the company's revenues increased compared to last year, Ford wants to expand its margins on products that sell well, such as trucks, SUVs and crossovers , and discard everything that it considers "low yield."
"Everything is on the table," Shanks said in a statement to The Detroit News . "We can get out of [some] markets and products, we will do that, that work has really gained strength, we have analyzed every part of the business, it is a very complex task, we are determined to change this business at all times. There is more work going on. "
Ford has declared that almost nine out of 10 vehicles that it will sell in 2020 will be a truck or an SUV, so keep your Focus, Fusion and Fiesta while you can, as long as you are faithful to Ford, because they will not be around for long.
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